On Page & Off Page SEO Step by Step
The presumption that simply managing a good online presence, while overlooking off-site SEO tools isn’t a good idea. These offline tools have great power to improve your visibility.
The onsite SEO ensures that the data including pages title, duplicated content, etc on your website maintain the right balance of keywords and respectively meet the meta description length structure or strictly canonized pages that are duplicated to avoid Google penalty. However, to gain the most out of these, you would need to have links from external sources.
This is what’s called Off-site SEO!
As a matter of fact, onsite and off-site SEO optimizations should be walking in symbiosis to achieve the best results. If your keywords aren’t properly focused, not only do you waste your resources, but even risk attracting unwanted visitors. In this article, I’ll explain both onsite and off-site SEO techniques so you can make better-informed decisions.
What’s Onsite SEO?
The method of ensuring the overall structure of your website is optimized for your focused keywords.
It helps push your site up in the results when an online user searches on Google or other search engines. The onsite SEO is the direct technical approach that helps to link your pages to suitable keywords. Therefore, the first step is to identify what would refrain your website from being crawl to attain the right keyword!
Screaming Frog tool will help to underpin the page’s anatomies by crawling individual pages which would expose errors to be fixed.
How to Structure Your Page?
-Firstly, before you commence your optimization, ensures that crawlers do not index your private files such as admin files.
To do so you would need to point out those files to robots.txt.file
What is the robots.txt file?
Tells Search Engines which pages on your site had some restictions.
You can decide how bots can access your website or not Crawl directive is strictly recommended for search engines
How to check my robots.txt file?
1-Visit your site.com/robotstxt is accessible on the Web 2- In Google Search Console navigate to crawl > robots.txt tester
-Secondly, you need to create a site map
An XML sitemap can organize your site for you.
What is an XML sitemap?
XML file enables search engines to understand the hierarchy of your pages and crawl your Website.
Why do XML sitemaps matter?
It helps to improve and index your website. It helps against duplicate content- also gives ownership when the pages are indexed and listed
Where to find my site XML?
Type your yoursite.com/sitemap.xml in Google Search Console, navigate to crawl> Sitemaps.
How to Manage The Efficiency of Your Pages?
The number of visits and the time spent by people on your page decides its performance. These factors depend upon the responsiveness and user-friendliness of the page. In order to maintain high efficiency, you must ensure that your page loads quickly and offers the solutions that the users are looking for.
Importance of Page Quality.
Having a good quality goes a long way in maintaining a high ranking in search engines for your page. You can add value to your page quality by including useful content, impressive design, engaging videos, and absorbing images. You can judge your page quality by the time spent by a visitor on your website.
It’s very important to keep posting new content that’s useful for the visitors. If you don’t update your content regularly, people will lose interest in your website. This will lead to a drop in your website’s performance.
What’s an Off-site SEO?
As the name suggests, off-site SEO refers to factors that aren’t intrinsic to your website but are external. These may come from the following:-
– Backlinks from other sites/sources.
– Listings in directories.
– Online communities.
What are Backlinks?
These are links from other sites or sources, which direct to your website. You must get Backlinks from only trustworthy sources and sites. They’re like endorsements for your website.
You can get high-quality backlinks either by regular press releases or by creating directing links through guest blogs. The higher number of quality backlinks you have, the better chances for your site to come up in searches.
Listings in Directories.
Some customers choose to find your business through reliable directories rather than from search engines. Online directories like Google Business, Yelp, Zomato, and Pure-local are good options. If your business is listed on these directories along with a host of positive customer reviews highlighting your degree of proficiency, you’ll get more visitors to your website.
How to Use Online Communities?
The main purpose of SEO is to answer the queries of your likely clients by providing meaningful content. However, off-site SEO carries your content to the public and attempts to raise a curiosity in them. Reddit and Quora allow you to post information about your business in the online communities.
SEO is a never-ending process and keeps evolving with time!