The objective of this post is to explain how to perform a clean technical SEO audit, step by step.
WHAT INDEXATION MEAN?
The quantity of the pages that your Website possesses
WHY THAT’S MATTER
The algorithm favors rich content Website. If your business is in a competitive field, low standard pages such as 4 or 5 just won’t anymore.
If there are more contents on your page this will confirm if Google noticed it.
Low indexation can indicate many factors issues( internal link issue, low domain authority or rending blocking code so on..)
HOW I CAN FIND MY SITE’S INDEX RATE?
1- By heading to search console
2. Typing by entering your URL and see it on Google SERPs
Server Uptime mean?
It’s the process by which your hosting server keeps your downtime and your Website Online.
Why does it matter?
Website stability and speed accuracy is important because it allows the search engine to index your website consistently
How to check my site’s uptime?
1- Run a free check using Pingdom
2-Request free quality paid service in real-time from Pingdom if you are facing issues.
3-Large Website should regularly monitor as it is essential.
Why does it matter?
You can decide how bots can access your website or not
Crawl directive is strictly recommended for search engines
How to check my robots.txt file?
1-Visit your site.com/robotstxt is accessible on the Web
2- In Google Search Console navigate to crawl > robots.txt tester
What’s meta robots tag?
It’s an HTML tag that you inserted between the code which would instruct search engines on how to interpret the page-specific content
< meta name =”robots”content=”noindex”>
Let’s search engine know not to index the page. Also, this page can be use to index or not index images,pages follow or nofollow.
Why robots tag is essential?
If accidentally the developer inserts “noindex” directives on an important page, this could low the site index rate.
If there are duplicate contents on your websites, noindex tags could help avoid duplicate penalty.
Where to find my robot tags?
1-Insert your URL into Screaming Frog
2-Under internal, scroll to the right
3- Will see meta robots 1 and 2
4- Find directives and see which columns have a specific instruction
What 40x errors mean?
A bad request happens when that request send to the server fails.
Several numbers of client-side errors are (401-403) but the common is 404 and it happens when traffic is indexed
straight to the page that no longer exists.
Why 40 errors matter?
Where and how to check my site errors?
What is an XML sitemap?
XML file enables search engines to understand and crawl your Website.
Why do XML sitemaps matter?
It helps to improve and index your website.
It helps against duplicate content- also gives ownership when the pages are indexed and listed
Where to find my site XML?
Type your yoursite.com/sitemap.xml in Google Search Console, navigate to crawl> Sitemaps.
What a meta robots tag mean?
The meta robots are HTML tags inserted in between the code on pages and instructed the search engine to specify the page content.
An example, instruct the search engines to do not index that page. It can be used to index or not index pages, images, and follow-nofollow links on a page
Note: Do not confuse this NOFOLLOW with the rel=”nofollow” link attribute.
“Nofollow” in the head section will no follow all links on the page.
What’s the way to check my site’s meta robots tags?
What is a video XML sitemap?
Why do video XML sitemaps are needed?
How do I verify if my site has a video XML sitemap?
What is a subdomain?
Why do subdomains be important?
How can I check my subdomains?
mage XML sitemap what it’s?
Why do image XML sitemaps are important?
Pagination, what’s it?
Why does pagination matter?
What is a 404 page?
Why do 404 pages matter?
How can I verify if my site has a 404 page?
Why do footers matter?
You can’t link to every page on your website from your TLN (unless you have a small website).
Footers provide a great opportunity to pass equity to various pages or sections on your website.
How can I analyze my site’s footer?
It really depends on your website’s goals, niche, and depth of pages.
Generally speaking, I like to use the footer to link to important, non-sales pages.
Google’s latest update looks hard at the quality and depth of content on your website to ensure that you’re a legitimate, functioning business.
FAQ, locations page, privacy policy, careers, HTML sitemap, and other pages important pages that search engines look for to determine the quality of your website.
It’s important to get these pages crawled by search engines, the footer is the best place to show search engines that these pages are an important part of your website.
It’s very crucial that your Website is well structured in order to rank on SERPs. Here are the necessary for ensuring its set up adequately
What are breadcrumbs?
A trail, or secondary navigation, clearly visible to website users to help them navigate your website.
Why do breadcrumbs matter?
Search engines crawl from page to page through links. Breadcrumbs enforce page hierarchy and navigation to search engines.
Breadcrumbs also help users to navigate content, particularly on eCommerce websites with a number of product categories and high page depth.
If you have a content-heavy website, users can get lost deep in your site. Breadcrumbs help to easily find their place and continue browsing, without having to use the top-level navigation to return.
This check is better for eCommerce sites, less important for smaller sites with low pages.
How can I check my site’s breadcrumbs?
If you have breadcrumbs enabled, you should see them appear underneath your navigation as you dive deep into your site.
Not every website needs breadcrumbs, but content heavy and eCommerce websites should always have them setup.
How to set up Breadcrumbs in WP?
How to code Breadcrumbs Menu?
What is TLN?
The main menu and navigation on a website.
Why do TLDs matter?
TLDs have a tremendous impact on both search indexation and the overall user experience.
Users want a logical, easy to use and find a menu that clearly directs them where they need to go.
Search engines want the same thing – your top pages should be linked to from the TLN, whether that’s a dedicated section or a drop-down depends on the amount of content on your website.
How can I analyze my site’s TLN?
Are your target pages linked to from your TLN?
Are you using SEO optimized titles in your TLN?
Is your TLN well organized for the user’s to find what they need with minimal clicks?
Your TLN should be coded in HTML, NOT JS!
Why do footers matter?
You can’t link to every page on your website from your TLN (unless you have a small website).
Footers provide a great opportunity to pass equity to various pages or sections on your website.
How can I analyze my site’s footer?
It really depends on your website’s goals, niche, and depth of pages.
Generally speaking, I like to use the footer to link to important, non-sales pages.
Google’s latest update looks hard at the quality and depth of content on your website to ensure that you’re a legitimate, functioning business.
FAQ, locations page, privacy policy, careers, HTML sitemap, and other pages important pages that search engines look for to determine the quality of your website.
It’s important to get these pages crawled by search engines, the footer is the best place to show search engines that these pages are an important part of your website.
What is the site depth/structure?
This refers to the number of ‘clicks’ your pages are away from the starting URL.
Why does site depth/structure matter?
Both search engines and users shouldn’t have to click 1,000 times to get to important content on your website.
General SEO best practices state to keep important content (i.e. pages you want to rank) within 4 click of the starting URL (i.e. your home page).
Basically what that means is target pages should be easily accessible from top-level nav, footer, or located within a few clicks of these pages.
How can I analyze site depth/structure?
In Screaming Frog, run a crawl of your website.
All the way to the right, click on “Site Structure”.
You will see stats about how many pages you have and their depth from the starting URL.
Analyze which pages are over 3 clicks and decide if there’s a better place for them to live within your website.
This Part is a complete analysis of a website’s URLs optimization using Screaming Frog SEO Spider.
What are hyphens in the URL?
Why do hyphens matter?
How can I check my URLs?
What is URL friendliness?
How can I check my URLs
Here’s a very important part of the Audit. It directs on how to analyse individual pages issues within the site.
What is Meta “hreflang”?
Why does Meta “hreflang” matter?
How can I check for Meta “hreflang” on my site?
What is Authorship markup?
Why does authorship markup matter?
How can I check if I have an Authorship markup?
What is a Publisher markup?
Why does Publisher markup matter?
How can I check if I have a Publisher markup?
What are Page Source Meta tags?
Why do Meta tags matter?
How can I check if I have Meta Tags?
What are Visible Tags per Page tags?
Why do the title tags matter?
How can I check my <title> tags?
What are page headings?
Why do H1 tags matter?
How can I check my H1 tags?
What is a structured data markup?
Why does structured data markup matter?
How can I check for structured data markup?
What is a key content location?
Why does key content location matter?
How can I check the key content location?
What is editorial strength?
Why does editorial strength matter?
How can I check the editorial strength of my content?
What is thin content?
Why does having thin content pages matter?
How can I check for thin content pages?
What are the missing title tags?
Why do missing title tags matter?
How can I check if I’m missing
By using the Screaming Frog crawler
What are duplicate title tags?
Why do duplicate titles matter?
How can I check for a duplicate?
Screaming Frog crawler
What are optimized title tags?
Why does a character size matter?
How can I check for title character size?
What are missing meta descriptions?
Why do meta descriptions matter?
How can I check the missing meta description?
What are duplicate meta descriptions?
Why do duplicate meta descriptions matter?
How can I check for duplicate meta descriptions?
What is image location?
Why is image location important?
How can I find the image location?
What is image size?
Why is it important to have images < 100 kb?
How can I check the file size of images?
What is alt attributes/text?
Why is it important to use alt text?
How can I check if images have alt text?
SEO equity indicates the strength of your website and informed how it’s being led across pages
What is a 302 redirect?
Why do 302 redirects matter?
How can I check for 302 redirects?
What are redirect chains?
Why do redirect chains matter?
How can I check for redirect chains?
What are broken redirects?
Why do broken redirects matter?
How can I check for broken redirects?
Check for rel=nofollow Stats
Why do nofollow links matter:
How can I check for nofollow links:
What is Google Analytics?
Why does GA link to SC matter?
How can I link Google Analytics to Search Console?
What are internal links?
Why are internal links important?
How can I check internal links on my site:
What are Manual actions?
Why do manual actions matter?:
How can I check for manual action?
What are Page Not Found errors?
Why is the page not found error important?
How can I check for Page not found?
What are Pages Blocked by robots.txt?
Why do Pages Block by Robots.txt matter:
How can I check for pages blocked by Robots.txt?
What are Pages Indexed?
Why do Pages Indexed matter:?
How can I check for Pages Indexed?
What are sitelinks?
Why do sitelinks matter:
How can I check for sitelinks?
What is Sitemap Indexation?
Why do Sitemap Indexation matter?
How can I check my Sitemap Indexation?
What is an Anchor Link?
Why do Anchor text Links matter?
How can I check the anchor text on my site?
What are Broken Links?
Why do broken links matter?
How can I check for broken links?
What is a logo link?
I hyperlink in the logo image of the website
How can I check for a logo link?
What are external links?
Why do external links matter?
How can I check for external links?
What is the proper use of nofollow?
Why does the use of nofollow links matter?
How can I check for nofollow links?
What are malicious backlinks?
Why do malicious backlinks matter?
How can I check for malicious backlinks?
What is Google My Business?
Formerly Google+ Pages, it’s your online business center for everything Google.
Why does Google My Business matter?
Getting setup and verified as a Google Business is a massive part of SEO for local businesses. Without it, you can’t rank in local search results.
For larger businesses, it’s also a verified review platform and allows you to get set up in Google Maps.
How can I check if I have a G+?
Typing in the name, phone, and google plus in the Google search bar.
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