How To Run a Quality Website Audit in 2021
Running a quality website audit is very important to maintain an excellent online presence with a high SEO ranking. Even if the website seems perfect, it might still have some issues such as broken links, typos, technical SEO glitches, and many more.
Without a quality website audit, these issues might go unnoticed and prevent your website from getting organic traffic. So, here are some useful tips to analyze and audit your website with 5 simple steps:
The first step to website auditing is to run your website URL through a website auditing tool. There are numerous free and basic tools available such as ScreamingFrog, Site Audit, SEO Analyzer, SEOptimer, Ahrefs.com, etc.
These auditing tools will do a thorough analysis of your website and generate a comprehensive report to display the unaddressed issues that need fixing.
- Fix Technical Issues
The website auditor generates a list of technical issues such as website load time, crawl errors, XML sitemap status, mobile-friendliness, broken links and images, and many more.
Some issues are easy fixes, while some may need you to consult a professional web developer. However, if you manage to rectify some of the simple issues like broken links, corrupt images, and misspelled sentences yourself, this can significantly add worth to your online presence.
- Rectify SEO Problems
Running a regular SEO health check is very important to analyze and improve SEO problems. Common SEO problems include delicate or missing titles, missing meta descriptions, ill-maintained anchor texts, non-optimized links, Google analytics missing code, and missing alt texts.
You can use free SEO software tools such as Yoast SEO, SEMrush, Moz, WooRank, and many more to identify and fix your common SEO problems yourself.
- Analyze Website Layout and UX
According to Google, updating the website layout can significantly affect your SEO rankings, even if URLs and content remain unchanged. Some website auditing tools also analyze your website layout and overall user-friendliness.
Thus, it’s is recommended that your website content is easily accessible within just 3 clicks. Moreover, components like call-to-action phrases, images, segmented information, well-designed headlines are considered to improve your website’s UX.
- Assess Website Content
The content of your website is the critical factor that either attracts or repels the visitors. Moreover, it plays a vital role in converting viewers to your webpage. An in-depth website audit will assess your overall website content to identify webpages that need to become more keyword-focused.
To make your website content more attractive, make sure your content is/has:
- free of errors
- serving the purpose (i.e. avoids filler content)
- backlinks and authentic references
- bullet points and images
- optimized with white spaces and short paragraphs
Therefore, you can run a quality website audit with these pro-tips and analyze hidden issues in your webpages. Moreover, it’s good to tackle problems as soon as they arise so that you don’t lose your traffic and maintain a good SEO ranking.