What are sitelinks?
- Links to pages on your site shown below the meta description in the SERP.
Why do sitelinks matter:
- Sitelinks have been shown to improve CTR.
- They present your site as a more authoritative resource.
- Takes up more real estate in the SERPs.
- It also allows the user to navigate straight to the pages on your site that are relevant to their search query.
How can I check for sitelinks?
- Sitelinks are created algorithmically which means there’s nothing you can do to create them.
- You can choose to tell Google not to create a sitelink for a given page by going to Search Console > Search Appearance > Sitelinks