By combining unique data generation, digital PR and AI‑powered content refreshes, we keep your content fresh, authoritative and everywhere your audience looks.
High-growth startups and enterprises use it to refresh 20–60 pieces of content per quarter with ease — all while maintaining the quality your brand demands.
Large Language Models, such as the advanced ChatGPT, and major platforms like Google both significantly prioritise and reward up-to-date information. In today’s rapidly evolving digital landscape, having current content is not just an advantage but a necessity.
DataFlywheel ensures your content is never static or stale. With our dedicated approach, we refresh your existing pages quarterly (or even more frequently) to maintain their status as best-in-class and to ensure they remain consistently relevant and engaging for your audience.
Instead of allowing old posts to languish and decay over time, you’ll continuously outpace your competitors by utilizing content that is always current and fresh. By prioritizing updates and relevance, you demonstrate to your readers that you care about providing the most accurate and timely information possible. Fresh content beats flat — and as a result, your brand reaps the rewards in terms of increased relevance, enhanced engagement, and expanded reach across various platforms.
Similarly, Google and large language models (LLMs) both have a strong preference for unique and original data. A comprehensive Siege study of 120 meticulously analyzed posts found an impressive 83% lift in traffic value when content incorporates distinct data elements, highlighting the importance of originality in driving engagement.
Additionally, LLMs reference up-to-date research and breaking news almost 30% of the time, illustrating their reliance on fresh information to provide accurate and relevant responses to users.
Updating and enhancing content with valuable first-party insights at scale not only drives AI-proof differentiation but also supports the development of a robust AI-first strategy that aligns with contemporary digital marketing trends.
We help you create comprehensive data studies that can be strategically repurposed across your entire website through our innovative and product-led digital PR process, designed specifically to enhance your online presence and engagement.
This curated data is then intelligently integrated into relevant content, accompanied by insightful expert quotes, recent product changes, and other carefully pre-approved elements. This approach allows us to deploy justified, easy-to-manage changes at scale, ensuring your website remains dynamic and up-to-date.
No Google manipulation here — we focus on delivering real updates, valuable data, and actionable insights that users genuinely want and appreciate. Our commitment is to provide you with authentic information that resonates with your audience.
Thanks to advanced AI models, updating content is no longer a long process. Our technology can analyze and improve an article in less than an hour — adding new information, correcting mistakes, suggesting enhancements, and even creating schema markup quickly.
All outputs are then reviewed and polished by our skilled human editors to ensure they meet your quality expectations.
Multiple quality checks keep every detail accurate, and careful prompt design ensures everything we create enhances and aligns with your brand perception.
It’s the speed of AI with human quality control, so your content improves quickly — without compromising accuracy or brand voice.
