Organic Local Silver

Basic Local SEO | eComPreP London

Key Points

Businesses to establish local online visibility with 15 targeted keywords and 10 additional citations created per month.

Local Search: Classic Benchmarks & The AI Shift

The data behind why local visibility — including AI visibility — matters now.

46%

of all Google searches carry local intent (e.g., searching for businesses nearby).

93%

of local intent searches display the Google 3-Pack at the top of results.

71%

of online users verify a physical location online before visiting a business.

45%

of consumers now use AI tools (ChatGPT, Perplexity, Gemini) for local recommendations — up from just 6%.

50%

of Google queries now trigger AI Overviews, placing synthesized answers above standard listings.

76%

of "near me" searchers visit a local business within 24 hours, with 28% making an immediate purchase.

Requirements

What we'll need from you to start

Below are the key access requirements we need to effectively start the campaign.

✓ Access to Analytics account if already existing
✓ Access to Website admin
✓ Access to Google My Business account if already existing
✓ Access to Search Console if already existing
✓ Access to Google Tag Manager if already existing
✓ Access to directories where the client already published listings

The Process — Site Assessment & Intake

Local & AI Search Package

Capture local customers from Google Maps, Voice Search, and Next-Gen AI Engines.

Keyword & Conversational Query Strategy

We go beyond traditional keywords to target the exact natural-language questions nearby customers ask search engines and AI assistants.

Local Intent Mapping — Targeting high-intent phrases that drive local calls and foot traffic.
Conversational AI Research — Identifying the exact questions users ask tools like Siri, ChatGPT, and Google.
Targeted Audience Blueprint — Aligning search strategy directly with your local audience to maximize conversions.

Content, AEO & GEO Optimization

We build and refine high-performing page content engineered for both traditional web visitors and AI parsers.

Traditional SEO On-Page — Fully optimized titles, meta descriptions, and localized service content.
AEO (Answer Engine Optimization) — "Answer-first" content formatting and FAQ schema designed for voice assistants (Siri, Alexa) and direct answer snippets.
GEO (Generative Engine Optimization) — Data-rich tables, bulleted specs, and entity references structured so AI engines (ChatGPT, Perplexity, Gemini) actively recommend your business.

Local Maps & Google AI Overviews (AIO)

We secure your digital presence where modern customers make immediate buying decisions.

Google Business Profile & Map Pack — Complete optimization to dominate the Google Local 3-Pack.
Google AI Overviews (AIO) — Implementation of structured LocalBusiness JSON-LD schema so your business appears in AI summary cards at the top of Google.
Localized Citation Management — Building accurate, uniform business profile listings across key local directories.

Authority & Entity Building

We establish your brand as a trusted local leader across the entire web ecosystem.

Targeted Local Backlinks — Building authority through high-quality, regionally relevant links.
Cross-Platform Verification — Establishing consistent brand information so AI engines verify your credibility and recommend you over competitors.
Monthly Performance Monitoring — Continuous tracking of traditional keyword rankings, local map placements, and AI engine visibility.

£1650/Month

Organic Local Silver — 15 targeted keywords, 10 additional citations created per month.

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