A/B Test Pricing



Testing Plan
Find the Optimization results page
Understand and analyze conversion rate, improvement, difference interval, and statistical significance
Create annotations within the results
Filter results by date and change the variation that's used as the baseline
Export results and create custom views of your data for reporting
Make decisions about the data you see on the Results page
The starter A/B and multivariate testing plan with the essentials you need right out of the box.
A/B Testing
Multivariate Testing
Basic audience targeting and segmentation
Out of the box analytics and heatmap integrations
A/B testing to the next level.
Funnel testing
Advanced audience targeting
Custom results segmentation
Report annotations
User-based roles & permissions
The complete A/B and multivariate testing plan
Geotargeting (location)
IP address targeting
Third-party data targeting
Unlimited collaborators
Enhanced security controls