Why do footers matter?
You can’t link to every page on your website from your TLN (unless you have a small website).
Footers provide a great opportunity to pass equity to various pages or sections on your website.
How can I analyze my site’s footer?
It really depends on your website’s goals, niche, and depth of pages.
Generally speaking, I like to use the footer to link to important, non-sales pages.
Google’s latest update looks hard at the quality and depth of content on your website to ensure that you’re a legitimate, functioning business.
FAQ, locations page, privacy policy, careers, HTML sitemap, and other pages important pages that search engines look for to determine the quality of your website.
It’s important to get these pages crawled by search engines, the footer is the best place to show search engines that these pages are an important part of your website.