What is Google Analytics?
- A data providing tool by Google to monitor and maintain your site’s performance.
Why does GA link to SC matter?
- Give your data to improve visibility and user experience on your site
- It will inform you of critical issues that have an effect on your site’s rankings
- Give you data that you can use to optimize your website for better conversions
How can I link Google Analytics to Search Console?
- Sign up for a free account and select one of the methods available to connect your site to Search Console.