What is a Publisher markup?
- This markup connects the entire website to the publisher.
- While they can be used mutually exclusive, publisher markup is for companies, and authorship markup is for individuals.
- Similar to how authorship markup shows a picture of the author as a rich snippet, publisher markup shows a summary of the companies google plus page on the right-hand side of the screen when someone searches for the company by name.
Why does Publisher markup matter?
- It good for branding as the searcher will get a snapshot of your company’s name, logo, address, pictures, and reviews.
How can I check if I have a Publisher markup?
- Verify that your website is connected to your business google plus page.
- Check the section of your website for this code