What is the site depth/structure?
This refers to the number of ‘clicks’ your pages are away from the starting URL.
Why does site depth/structure matter?
Both search engines and users shouldn’t have to click 1,000 times to get to important content on your website.
General SEO best practices state to keep important content (i.e. pages you want to rank) within 4 click of the starting URL (i.e. your home page).
Basically what that means is target pages should be easily accessible from top-level nav, footer, or located within a few clicks of these pages.
How can I analyze site depth/structure?
In Screaming Frog, run a crawl of your website.
All the way to the right, click on “Site Structure”.
You will see stats about how many pages you have and their depth from the starting URL.
Analyze which pages are over 3 clicks and decide if there’s a better place for them to live within your website.